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Social Networks as referral marketing referral marketing

Social Networks as recommendation marketing

Definition:

"Referral Marketing is a tool for customer acquisition, through the mouth takes place to-mouth and references satisfied customers. Referral marketing usually takes place when a customer is particularly pleased with a product or service from a network operator and reported his friends, relatives and colleagues etc.. Due to the high level of customer satisfaction, the company tries to build a positive image to access its long-term shareholder value to increase. Customer satisfaction is generated when the customer's expectations with respect to the purchased product or service at least met or exceeded "

(Source: http://www.onpulson.de/lexikon/1256/empfehlungsmarketing)

principle A recommendation from a customer, a reference, but also by friends, network or even foreigners to pronounce it. Bring this about, a marketing strategy is built, which will lead to "encourage" persons or groups to make recommendations:

Typical functions of the Networks are:

• Personal profile, with different visibility settings for members of the network community or the public at the network

• contact list or address book, along with features that the references to these other members of the network community (such as friends, acquaintances, colleagues, etc.) can be managed

• sending and receiving of messages (messages) to other members

• sending and receiving notifications of events (profile change, set pictures, videos, reviews, call waiting)

• Blogs, micro blogs, forums, comments

• Einstellen von Artikeln, Fachbeiträgen, Informationen allgemeiner Art oder speziell

• Suchfunktionen.

Mit Hilfe dieser Funktionen kann innerhalb der Sozialen Netze aktiv gearbeitet werden, die nachfolgend intensiver betrachtet werden soll.

Wie kann nun Empfehlungsmarketing für die Sozialen Netzwerke (Social Web / Web2.0) genutzt werden? Dazu möchte der Autor auf einige Bereiche eingehen und Lösungen anbieten bzw. weitere Hinweise geben.

Im Einzelnen

1. Mit den obigen Funktionen, wie z.B. gute Artikel veröffentlichen, gute Kommentare schreiben und ein durchdachtes Posten umsetzen, soll grundsätzlich Vertrauen und Begeisterung erzeugt werden. Geben Sie Ihren Kunden, Ihren Lesern etwas Besonderes zur Hand, dann hat es die Chance, empfohlen zu werden. – und damit auch gute Gründe für eine wohlwollende Mundpropaganda.

Empfehlen Sie sich – noch besser: machen Sie sich empfehlenswert. Nur wer empfehlenswert ist, wird auch weiterempfohlen.

2. Guter Content (Text): versuchen Sie, in Blogs, Artikeln, Gastbeiträgen oder in Wikis guten Text zu wählen - um damit auf sich aufmerksam zu machen und als wesentlicher Aspekt, um sich als Experte zu „outen“. Only an expert can successfully use the Internet through, building up long term trust.

third Join in blog and article directories. Get linked to industry portals. Make reports on an online news archives. Find which are the most popular review sites in your industry. Personal blog, tweet and ping. Set up as a fan on Facebook. Download videos from YouTube. Create a contest or survey, you are using podcasts, good graphics, a mind map, charts, collages or statistics. These are typical examples of a well-designed communication and thus your potential referral marketing really implement and maintain good recommendations.

Because if not "the Internet" is when you build up no information exchange, may also make any recommendations!

4th Animate your customers and readers with the following prompts: "Follow me on Twitter." / / "Become a fan on our Facebook page." / / "Discuss on our Forum / / to" Please rate the site, "In addition, free seminars, or bargain to be as valuable as free gifts.

5th "Google Alerts" or "yasni.de" regular basis, online information, use this process of information, it (feedback) or respond to them. Any online information offers the possibility of reacting targeted marketing methods to build a referral marketing. This does not happen overnight, but is a long-term, consistent, goal-oriented process.

5th Respond to information on the Web - even to complaints or negative comments. Turn the tables, and create their anger from the world. Say thank you to those who praise you

Note . Very important for negative Talk: obscure nothing, nothing, hide, only the truth counts. No Escalation! With luck, brave fans will protect you. No exaggeration, so that flies at any time, and then you have to damage even the mockery.

6th Post Only with perseverance, a targeted marketing and regular publications, with ping, or Twitter, etc. is a good recommendation for marketing your business, implement your idea. The versatility of the measures represent "the coal-rich".

Sources:

first http://www.onpulson.de/lexikon/1256/empfehlungsmarketing

second http://de.wikipedia.org